Nemo News

Nemo Swimming welcomes its first franchisee in Coventry & Solihull

Local mums, Tineke Booth and Daniela Ford (pictured), have become the first to join the Nemo Swimming family as franchisees. Tineke and Daniela will be providing swimming lessons for babies, toddlers, and young children in Coventry & Solihull from September 2018.

About Nemo Swimming

Nemo Swimming was founded in 2009 and, over the last nine years, has delivered fun and rewarding lessons to thousands of children aged between 0 and 12 years old in the Newcastle-upon-Tyne and Tyneside areas. Following a period of extensive growth, the company announced plans for a UK-wide franchise programme in September 2017. After meeting Nemo Swimming at The National Franchise Exhibition in Birmingham, sisters-in-law Tineke and Daniela officially joined the Nemo Swimming family in July 2018.

Making a splash

Tineke Booth co-owner of the Nemo Swimming – Coventry & Solihull franchise commented: “We are so incredibly excited to be part of the Nemo Swimming team. As mums to young boys ourselves, we understand the importance of introducing children to swimming at a young age. As well as building their water confidence and promoting water safety, it offers a phenomenal bonding opportunity for parent and baby. This is something that myself and Daniela are so passionate about, and we can’t wait to start delivering lessons here in Coventry & Solihull.”

“The Nemo Swimming franchise model really appealed to us for a number of reasons,” added Daniela Ford. “We were particularly impressed with the way the company’s lesson plans had been carefully structured to take into consideration how children learn and develop, and the milestones that they should be working towards at each age group – we felt that this was quite unique and, as a parent myself, it’s a concept that really appeals.”

The duo are currently undergoing extensive training, and will begin delivering lessons – initially for babies aged between 0 and 18 months of age – from venues in Solihull and Acocks Green from September 2018. With plans to quickly extend the timetable thereafter, Tineke and Daniela will soon be offering lessons for children aged up to school age four.

Find out more

For more information about Nemo Swimming – Coventry & Solihull, please visit, or email Daniela and Tineke at [email protected]